The Bias Of Love

The decisions that we make are rarely impartial. Most of us already know that we prefer to take advice from people that we like. We also tend to more easily agree with opinions formed by people we like. The tendency to judge in favour of people and symbols we like is called the bias from liking or loving.

We are more likely to ignore faults and comply with the wishes of our friends or lovers rather than random strangers. We favour people, products, and actions associated with our favourite celebrities. Sometimes we even distort facts to facilitate love.