Being On The Right Path
The real question is not what growth rate makes a company a startup, but what growth rate successful startups tend to have.
The growth story has three phases:
- There's an initial period of slow or no growth while the startup tries to figure out what it's doing.
- As the startup figures out how to make something lots of people want and how to reach those people, there's a period of rapid growth.
- Eventually, a successful startup will grow into a big company. Growth will slow, partly due to internal limits and partly because the company is starting to bump up against the limits of the markets it serves.
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An important read for anyone thinking of starting up a company.
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