When not to scale

Before the 18th century, soap usage was a small scale, mostly among the wealthy, as it was a niche product, which gave off an unpleasant aroma due to the animal fat inside.

In the 19th century Crimean War, the British suffered many casualties from widespread diseases, which led to new hygi...

If your costs scale with usage then usage based pricing aligns your costs with your customers' spend. This prevents very large customers from being your worst customers, by generating lots of revenue, but costing you money because the account is gross-margin negative.

If yo...

Find a place where you can sit comfortably with a straight spine. Take a steady breath in through both nostrils.

Inhale until you reach your lung capacity; maintain a tall spine. Hold your breath for a second, then constrict some of the breath at the back of your throat, as if you were abo...