Startups with brilliant ideas often forget that someone needs to sell them. Your sales animal needs to be the one on the front lines and have tons of charisma and a focus that instills trust in your customers
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The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the fra...
Part of establishing trust, or being able to convince someone, is sensing the different needs of different people.ย
Your side hustle idea may seem awesome and disruptive to you, but your potential customers will likely ignore it like most โbrilliant ideasโ or even not have a need for it. So, ensure you're not creating a solution to a problem that doesn't exist, as this is one of the top causes of startup failu...
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