PAULO COELHO

Life can throw some seriously tricky puzzles our way, and figuring them out often feels like untangling a ball of yarn in the dark. That’s where mental models come in—a set of simple yet powerful ideas that act like a flashlight, helping to navigate the confusion, make be...

We are happy or not it only depends on us or on our perspective through which we see the world. For being happy, successful, healthy, etc most important thing required is your thoughts, your perspective towards life. How you see things around and how positive you are about them

Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience. 

This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-f...