<ul><li>Reputation and brand are key. Taking care of your image and building the right PR attracts new clients and investors</li></ul>

Create Your Own Image

<ul><li>Success requires determination and readiness to keep striving toward goals, even when challenges arise.</li></ul>

Be Persistent and Patient

"Sometimes by losing a battle you find a new way to win the war."

<ul><li>Control your finances, avoid risky investments, and ensure financial liquidity.</li></ul>

Maintain Financial Discipline

"The best thing you can do is deal from strength, and leverage comes from timing."

<ul><li>To succeed, collaborate with top specialists who can advise and bring essential knowledge to your projects.</li></ul>

Surround Yourself with Experts

<ul><li>In business, flexibility and a willingness to learn are essential to adapt to changing market conditions.</li></ul>

Never Stop Learning and Developing

<ul><li>Chasing excessive profits at every step can discourage potential partners and reduce long-term success chances.</li></ul>

Don't Be Too Greedy

"I like thinking big. If you're going to be thinking anything, you might as well think big."

<ul><li>Confidence and striving for big goals are essential, as big dreams inspire greater effort.</li></ul>

Think Big

<ul><li>Time is a crucial element in negotiations—skillful handling of time pressure can increase your chances of success.</li></ul>

Use Time Pressure

"Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all."

<ul><li>It’s important to stay vigilant and be prepared for potential risks. Blind trust isn’t advisable; always check the facts.</li></ul>

Protect Your Interests

"You have to be able to take a hit and keep moving forward."

"Protect the downside and the upside will take care of itself."

<ul><li>Self-confidence is crucial—to convince others of your vision, you must first believe in your own success.</li></ul>

Believe in Yourself and Your Success

"Sometimes, if you settle for less, it’s just fine. The important thing is to get a deal that works for you."

Donald Trump reveals his negotiation techniques, showing how to achieve ambitious goals and think big.

President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune   “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald   “A chatty, generous, chutzpa-filled autobiography.”—New York Post

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Donald J. Trump

Tony Schwartz is a journalist, business book author, professional speaker,and the ghostwriter and credited co-author of Trump: The Art of the Deal. He is the founder and head of the productivity consulting firm, The Energy Project.

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