Parasocial Relationships - Deepstash
Parasocial Relationships

Parasocial Relationships

A parasocial relationship is a one-sided bond with a person you regularly see online, such as an influencer.

  • They can alleviate loneliness, but can also become inappropriate.
  • Influencers use authenticity and self-revelation to build trust. Trust can lead followers to view the influencer's advice as reliable, even in areas without expertise.
  • The emotional connection can lead to loyalty and defence of the influencer against criticism, which can contribute to the epistemic cohesion of the community.
  • Parasocial relationships can foster strong loyalties that suppress potentially dissenting opinions.

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sonnixo

Psychology student with a passion for learning and developing as a person.

‘Unsolicited Advice’ talks about pseudoscience, cults and the role social media plays in this.

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