This is Just a Chapter, Not the Whole Story

Dry information and stats don’t inspire people to make a change or listen to you.

We don't usually remember facts, figures or statistics. Storytelling is how you make your advice human, relatable and real.

Keep your story short and concise. 

There is one thing that the Milo’s story doesn’t tell. Progress is rarely linear. Usually it happens with “one step back, two steps forward” or even in “a few steps back, one quantum leap forward” way.

Ups and downs. You practice, you work hard, but the progress is really slow. Or maybe you...

A story journal will help you keep track of your stories. Remember these points for a good story journal

• Don't write in a paragraph - write just bullet points.
• Feel the tiny details - don't have to write - you will remember them each time you s...