The 40% Rule

We are capable of so much more than we think we are.

When your mind is telling you you’re done, you’re really only 40% done.

This rule states that people feel maxed-out mentally and physically, and so they stop when they are at only 40% of their actual capacity. Going past this 40% capacity is when it becomes uncomfortable.

Thus, SEAL’s mantra, “If it doesn’t suck, we don’t do it.”

• Most of us tap into only 40% of our capabilities. When your mind is telling you that you’re done, completely exhausted and not able to go any further, you’re only at about 40% of your potential. When you get to the 40%, you need to tap into a hidden reserve or energy and motivation.
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