Quote by DAVID DEIDA - Deepstash

Every moment is a choice between closing and opening. Choose to open.

DAVID DEIDA

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Making decisions

In every moment of our lives, we are making decisions on how to act. Problems arise when we have to choose between what's immediately gratifying and what is not, but will be in the future. 

The difficulty thus lies in delaying gratification.

Guilt and pleasure

The connection between guilt and pleasure could be powerful for marketers. Appealing to a negative attribute that is connected to pleasure can be more effective at persuading people than directly talking about positive attributes.

We may think our choices are rational, but...

People Like To Choose

Because we often experience better outcomes following choice, the association between choice and reward has become so strong in our minds that choice itself has become rewarding.

However, sometimes the decision is so complex and taxing that we prefer not to make a decision....

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