Maksym Turzanski's Key Ideas from You Can Work Your Own Miracles
by Napoleon Hill

Forget MQLs (marketing qualified leads).

✅ PQLs (Product-Qualified Leads) are users who have already experienced the value.

✅ You don’t guess if they’re a fit—they’ve already shown you they are.

Miracle insight: True power lies in letting data—not opinions—decide.

The PLG Flywheel spins like this:

✔️ Experience → ✔️ Activate → ✔️ Pay → ✔️ Share

Every user you wow becomes a marketer, a sales rep, a growth engine.

Miracle insight: Create a product so good, it turns users into believers—and believers into promoters.

The goal is not just to get users, but to wake them up to the core value—fast.

✅ The sooner they hit the aha moment, the more likely they are to stay, pay, and scale with you.

Miracle insight: Don’t teach value—reveal it.

✅ In a PLG business, everyone is responsible for growth: product, UX, support, even engineering.

✅ Sales becomes consultative, not pushy. Marketing becomes educational, not interruptive.

Miracle insight: Alignment creates momentum. Momentum creates miracles.

Bush reminds us: you don’t need a massive team or a fat budget to scale.

✅ You need clarity.

✅ You need user obsession.

✅ You need the courage to let go of outdated tactics.

Miracle insight: Simplicity scales. Focus fuels fire.

Explore more at my Linktree: https://linktr.ee/maxturzan

✔️ Access my LinkedIn for weekly insights on digital growth.

✔️ Buy Product-Led Growth and other top books directly from Books-A-Million.

💬 Let’s connect and build smarter growth—together. 🚀

Wes Bush teaches us:

• Show value first. Then sell.
• Design for discovery, not demos.
• Empower users to choose you—not be convinced.
• Turn every user into a growth engine.

PLG isn’t just a strategy—it’s a revolution.

💡 Build it right—and they will come.

💬 Now it’s your turn. Ready to grow?