Build Your Own Habits, Your Way

The best way to turn a behavior into a habit is to use a trigger to remind yourself to do it. Your trigger needs to be something you always do anyway. Anything you already do without thinking works.

As you build new habits, you create new triggers for yourself and stack a new habit onto it....

Instead of trying to force yourself to write in a specific location, try out a variety of different spaces until you find what works for you. Then, recreate that cozy, creative environment every time you need to write.

Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.

Don’t test drastically different versions of your copy. Test one or at most two element changes & see which drives the most conversions. 

Then test again wit...