<ul><li>Don’t spend too much time or money on unproven ideas.</li><li>Use small tests like prototypes or A/B tests.</li><li>Collect real customer feedback before making big decisions.</li></ul>

6. Test Ideas Quickly

<ul><li>Learning about customers should never stop.</li><li>Teams should gather feedback every week.</li><li>Small, frequent updates make products better.</li></ul>

1. Always Keep Learning

<ul><li>Not all customer requests should become features.</li><li>Pick problems that will have the biggest impact.</li><li>Use data and customer feedback to make smart choices.</li></ul>

8. Focus on the Most Important Problems

<ul><li>A visual tool that helps find the best solutions.</li><li>Breaks big problems into smaller ones.</li><li>Stops teams from rushing into bad solutions.</li></ul>

3. Use the Opportunity Solution Tree

<ul><li>Have conversations with customers every week.</li><li>Ask open-ended questions to understand their real problems.</li><li>Focus on what they’ve done, not what they say they’ll do.</li></ul>

4. Talk to Customers the Right Way

<ul><li>Teams should know what success looks like.</li><li>Focus on solving real problems, not just adding features.</li><li>A good goal helps both the business and the customer.</li></ul>

5. Set Clear Goals

<ul><li>Just sharing numbers isn’t enough—tell stories.</li><li>Stories help teams understand real customer struggles.</li><li>Real-life examples make insights more useful.</li></ul>

9. Use Storytelling to Share Insights

<ul><li>Discovery should be part of daily work, not a one-time task.</li><li>Teams should always look for ways to improve.</li><li>Learning together helps teams build better products.</li></ul>

10. Make Learning a Habit

<ul><li>Engineers, designers, and product managers should work together.</li><li>Everyone should help in finding the best solutions.</li><li>Good teamwork leads to better decisions.</li></ul>

7. Work as a Team

<ul><li>Teams need to talk to customers regularly.</li><li>Working together leads to better ideas.</li><li>Decisions should be based on real customer needs.</li></ul>

2. Product Teams Should Stay Connected to Customers

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

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Teresa Torres is an accomplished writer whose work has resonated with readers around the world. Teresa Torres has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Teresa Torres's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

10. Make Learning a Habit

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