Surprise Matters
The brain remembers the unexpected.
Use novelty, humor, or contrast to grab attention.
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To truly influence others, especially in teaching, presenting, or leading, you must communicate in line with how the brain actually learns. Each lesson is based on neuroscience and psychology, focused on how people best receive, retain, and apply information.
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Similar ideas to Surprise Matters
Strategic humor tips
- Humor works better when it’s related to the information that you’re trying to remember. Try to use only relevant humor that pertains directly to the information that you want to emphasize.
- Humor serves as a better attention and memory aid when it’s unexpected in some way.
The Power Of Surprise
The brain likes to move toward patterns. Doing something unexpected will break the norm and make you memorable.
For instance, instead of the usual email, send a hand-written thank-you note. Or dress differently to everyone else.
Teach your audience something new
The human brain loves novelty.
An unfamiliar, unusual, or unexpected element in a presentation jolts the audience out of their preconceived notions, and quickly gives them a new way of looking at the world.
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