To shift this, teams need to normalize asking questions before committing to work.
These questions might seem like they delay progress, but in reality, they accelerate alignment. And when used consistently, they help teams break the reactive cycle and focus on what truly moves the needle.
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“What is the cost of not doing this now? What are we saying no to by saying yes to this?”
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Similar ideas to Are We Solving The Right Problem?
In our course on discoveries at our UX Conference, we talk about the importance of solving the right problem. Discovery research commonly results in learning about the problem space. This knowledge should be used to generate solutions that solve real user problems.
Ideally, the team should...
If we want to do things that haven’t been done or learn things that have never been learned — in short, be more creative — we must learn to ask the right questions, ones so good that they’re half-answered in the asking. And to do that, it might help to understand the process.
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