If you enter a conversation to win, you've already lost. Conversations are for connection, not competition.Understanding: Don't expect others to bend their thinking to match yours - practice seeing things from their perspective.Awareness: Notice your physical and emotional state. It shapes how you speak and listen.Assurance: Say what you mean with confidence. Avoid undermining your voice with passive language.

Never Win an Argument

Arguments often escalate because we miss the signs of rising tension.This is split into two phases:Ignition: Threat -> Defensiveness -> Personal AttacksCooling: Walk away -> Find mutual ground -> let things settle.Understanding these phases allows you to check in with what's triggering you, how you're feeling in a conversation, and trying to slow down and steer back to connection.

Recognize The Heat

Conflict triggers your body before your mind. That "we need to talk" text triggers our flight or fight response.Flight or fight: ignitionRest and Digest: coolingOur triggers aren't weaknesses, they're teachers. Understanding what triggers us helps us to take a moment to engage in cooling and to notice when others are triggered.

Your Body Reacts To Conflict First

Control starts before you even speak.Your first word is your breath: Take a deep breath, inhale for 2 seconds and exhale for 4 seconds.Your first thought is a body scan: As you exhale, scan your body for any tension and release it. Take note of your emotions.Self-talk: Empower yourself with a phrase like "stand firm" or "speak calmly".

Breath, Scan, Self Talk

A pause in the conversation is not a weakness- it’s a sign of confidence and control.3-4 seconds: Think before responding, reflect, reconsider.5-10 seconds: A mirror for reflection, calms heat, engages cooling phase.Pausing shows engagement and leaves room for clarity. Think of it as driving a car, the pause is your brakes to slow down.

Pause With Purpose

Confidence is a feeling, not a trait. Build it by cutting out fluff and speaking clearly.<ul><li class="ql-align-justify">Don't over-apologize.</li><li class="ql-align-justify">Skip the long introductions— get to the point, kindly but be direct.</li></ul>Being assertive is about respecting both your voice and theirs.

Assert Without Apology

When someone says something hurtful, don't give them what they want - your reaction.<ul><li class="ql-align-justify">Use pauses and questions of intent: "Did you mean to say that to me?"</li><li class="ql-align-justify">Stand firm to bad apologies. If someone says "I'm sorry, it's just I've been so stressed," respond with "I need you to be sorry for your words, not your stress."</li><li class="ql-align-justify">Let interruptions pass once, then calmly name the behavior: "I want to listen to you, I need to finish what I'm saying first."</li><li class="ql-align-justify"> </li></ul>

Handling Difficult People

Keep things from spiraling by setting a farm (goals for the conversation)<ol><li class="ql-align-justify">Goal: “I want to talk about X”</li><li class="ql-align-justify">End result: “I want to walk away knowing, understanding Y”</li><li class="ql-align-justify">Agreement: “Does that sound good to you”</li></ol>Frame = clarity + direction.

Put A Frame On The Conversation

Saying no is self-care. Say it with strength:Formula: Decline first, then express gratitude.Example: "I can't go, thank you for the invite! I hope it's fun!"Use "I" statements to state boundaries:"I don't work on weekends" or "I don't respond to that tone."Boundaries that make others uncomfortable mean it's working.However, find balance - too many boundaries and you shut yourself off from connections.

Setting Boundaries With No Guilt

Getting defensive shuts down connection. Instead:<ul><li class="ql-align-justify">Pause before reacting.</li><li class="ql-align-justify">Use "I" statements instead of saying "you". For example: "I felt sad when you..." , "I felt myself get anxious when you said..."</li><li class="ql-align-justify">Don't use "why", use "what", "when", or "how". For example: "When do you plan on taking out the trash?" instead of "Why do you never take out the trash?"</li></ul>Invite reflection. Not resistance.

Defensiveness Builds Walls

Don't spring them onto someone.<ul><li class="ql-align-justify">Schedule them. No distractions. No fluff. Get to the point.</li></ul>"What I have to say might be hard to hear."Use past tools: Pause, Listen, Understand. Difficult conversations aren't problems, they're turning points.

Make Space for Difficult Conversations

Go and make your next conversation the one that changes everything.

Having conversations, especially difficult ones, is a skill and learning it allows you to unlock growth, compassion and confidence.

From communication expert Jefferson Fisher, the definitive book on making your next conversation the one that changes everything No matter who you're talking to, The Next Conversation gives you immediately actionable strategies and phrases that will forever change how you communicate. Jefferson Fisher, trial lawyer and one of the leading voices on real-world communication, offers a tried-and-true framework that will show you how to transform your life and your relationships by improving your next conversation. Fisher has gained millions of followers through short, simple, practical videos teaching people how to argue less and talk more. Whether it's handling a heated conversation, dealing with a difficult personality, or standing your ground with confidence, his down-to-earth teachings have helped countless people navigate life's toughest situations. Now for the first time, Fisher has distilled his three-part communication system (Say it with control, Say it with confidence, Say it to connect) that can easily be applied to any situation. You will learn: <ul> <li>Why you should never "win" an argument</li> <li>How to assert yourself and communicate with intention</li> <li>How to set boundaries and frame conversations</li> <li>Why saying less is often more</li> <li>How to overcome conflict with connection</li> </ul> The Next Conversation will give you practical phrases that will lead to powerful results, from breaking down defensiveness in a hard talk with a family member to finding your own assertive voice at the boardroom conference table. Your every word matters, and by controlling how you communicate every day, you will create waves of positive impact that will resonate throughout your relationships to last a lifetime. Everything you want to say, and how you want to say it, can be found in The Next Conversation.

The Next Conversation

Alejandro Martinez