If you can get 1 percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done. Conversely, if you get 1 percent worse each day for one year, you’ll decline nearly down to zero. 1% worse every day for one year. 0.99365 = 00.03 1% better every day for one year. 1.01365 = 37.78

1% Everyday

Motivation may give you the initial boost to do something, but as time passes, the energy of the motivation decreases and you tend to leave the work midway.That's why you should focus more on creating good HABITS. Habits, once created sticks with you & becomes automatic with time. You need less & less energy to follow a habit as the time passes.

Go for Habits & Not Motivation

Don't just say I will eat healthy from tomorrow. Say I will soak sprouts tonight which I'll consume tomorrow morning 30 mins after my exercise. This will make your goal specific. Don't say I'll start exercising. Say I'll wake up at 6am everyday, change into my workout clothes & do workout for 30 mins in my drawing

Be Specific About Your Habits

These are some of the learnings from the book "ATOMIC HABITS"

The #1 New York Times bestseller. Over 10 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: <ul><li>make time for new habits (even when life gets crazy);</li></ul><ul><li>overcome a lack of motivation and willpower;</li></ul><ul><li>design your environment to make success easier;</li></ul><ul><li>get back on track when you fall off course;</li></ul>...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

productivity

Productivity

personaldevelopment

Personal Development

motivationandinspiration

Motivation & Inspiration

habits

Habits

books

Books

James Clear is the author of "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones" He writes about habits, decision-making, and continuous improvement at jamesclear.com. His website receives millions of visitors each month and hundreds of thousands subscribe to his popular email newsletter.His work has appeared in the New York Times, Entrepreneur, Time, and on CBS This Morning. He is a regular speaker at Fortune 500 companies and his work is used by teams in the NFL, NBA, and MLB. Learn more at jamesclear.com

James Clear

Atomic Habits

The way we spend our time defines who we are.

<ul><li class="ql-align-justify">Phones hijack our attention with constant notifications and apps designed to keep us engaged.</li><li class="ql-align-justify">Constant screen time leads to stress, mental exhaustion, and reduced productivity.</li><li class="ql-align-justify">Breaking free requires awareness and intentional action to regain control over your time.</li></ul>

1. The Impact of Phone Addiction

<ul><li class="ql-align-justify">Apps use intermittent rewards (random notifications) to trigger dopamine hits.</li><li class="ql-align-justify">This creates a feedback loop that makes it harder to stop using your phone.</li><li class="ql-align-justify">Just like other addictions, excessive phone use rewires our brain to crave constant stimulation.</li></ul>

2. The Science Behind Phone Addiction

<ul><li class="ql-align-justify">Taking a break from your phone is essential for regaining focus.</li><li class="ql-align-justify">Turn off notifications to stop the constant distraction.</li><li class="ql-align-justify">Plan phone-free time, like during meals or before bed, to reconnect with the present moment.</li></ul>

3. The Digital Detox Concept

<ul><li class="ql-align-justify">Set tech-free zones like your bedroom or dining area to avoid phone distractions.</li><li class="ql-align-justify">Limit social media to specific times of the day.</li><li class="ql-align-justify">Use your phone for purposeful tasks only, not as a tool for endless scrolling.</li></ul>

4. Create Boundaries for Healthy Tech Use

Time is what we want most, but what we use worst.

<ul><li>Pay attention to how and why you’re using your phone.</li><li>Ask yourself: Is this app adding value or just wasting time?</li><li>Be intentional with each phone use, focusing on what truly benefits you.</li><li class="ql-align-justify">Don’t miss out on this opportunity to reclaim your time – I created a free <a href="https://ko-fi.com/s/39338566a3">Daily Tech Detox</a> Planner download now to start tracking your screen time and make intentional changes today!</li></ul>

5. Embrace Mindful Phone Use

<ul><li class="ql-align-justify">Begin with simple steps like reducing screen time by 10-20% each day.</li><li class="ql-align-justify">Track your phone usage using apps to understand patterns.</li><li class="ql-align-justify">Gradually build a habit of using your phone only for specific purposes.</li></ul>

6. Start with Small, Achievable Goals

<ul><li class="ql-align-justify">Replace mindless scrolling with activities like reading, walking, or journaling.</li><li class="ql-align-justify">Offline habits improve focus, creativity, and well-being.</li><li class="ql-align-justify">Engage in activities that give you a break from digital distractions, fostering mindfulness.</li></ul>

7. Replace Phone Time with Offline Activities

<ul><li>Set clear boundaries for social media use, such as limiting it to 30 minutes a day.</li><li>Consider using apps like “Forest” to stay focused and block social media temporarily.</li><li class="ql-align-justify">Take regular breaks from social media to avoid its negative effects on your mood and productivity.</li></ul>

8. Social Media Boundaries

<ul><li class="ql-align-justify">At the end of each day, reflect on how reducing screen time impacted your mood.</li><li class="ql-align-justify">Write down your feelings and experiences to reinforce the benefits of phone breaks.</li><li class="ql-align-justify">Reflection encourages growth and motivates you to continue improving your relationship with technology.</li></ul>

9. The Power of Reflection

Your life is your own, don’t let it be defined by notifications.

<ul><li class="ql-align-justify">Breaking up with your phone isn’t about quitting entirely but creating a balance.</li><li class="ql-align-justify">The goal is to regain control and make your tech habits work for you, not against you.</li><li class="ql-align-justify">Small changes lead to long-term success, so continue adjusting your phone use based on your needs.</li></ul>

10. Sustainable Long-Term Change

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Tired of endless scrolling? Here's the solution!

Packed with tested strategies and practical tips, this book is the essential, life-changing guide for everyone who owns a smartphone.   Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time on your phone—but have no idea how to do so without giving it up completely? If so, this book is your solution.  Award-winning journalist Catherine Price presents a practical, hands-on plan to break up—and then make up—with your phone. The goal? A long-term relationship that actually feels good. You’ll discover how phones and apps are designed to be addictive, and learn how the time we spend on them damages our abilities to focus, think deeply, and form new memories. You’ll then make customized changes to your settings, apps, environment, and mindset that will ultimately enable you to take back control of your life.

mentalhealth

Mental Health

Catherine Price

How to Break Up with Your Phone

Generic advice like "have goals," "be disciplined," and "remove distractions" is not enough to achieve extraordinary success.These actions are common and widely promoted, meaning they won't differentiate you from the majority. True success requires doing something that most people are not doing.

The Myth of Common Success Strategies

To be truly successful, you need to: 1) have a contrarian idea, 2) be correct about that idea, and 3) execute on it massively.Having a contrarian idea means challenging conventional wisdom and thinking independently. Being correct about it requires strong judgment and a willingness to take risks. Executing massively involves dedicated effort and follow-through.

The Three Pillars of Extreme Success

The most crucial factor for extreme success is not just hard work, but the ability to identify and pursue an idea that others overlook or dismiss.The video highlights examples like Steve Jobs and Warren Buffett, who achieved success by identifying undervalued opportunities and pursuing them with conviction, despite widespread skepticism.

The Importance of Being a Correct Contrarian

I approve this idea because once I invested in a stock that most of my friends didn't believe would grow, but I saw the potential. I committed, and when it grew, I turned $2k into $20k overnight! If I had been wrong, I would have lost my money, though, so it really depends on whether your idea is correct.

Personal anecdote on the previous idea

While execution is important, it's often overemphasized in discussions about success. The truly differentiating factor is having the right idea in the first place.Many successful people have unconventional habits and routines, demonstrating that there's no single formula for success. 1 The video argues that focusing too much on productivity hacks and routines can distract from the more crucial element of identifying and pursuing contrarian ideas

The Overemphasis on Execution

Extreme success can be isolating and may not lead to happiness if it's not aligned with meaningful goals.The video highlights the potential downsides of pursuing success for the sake of validation or external rewards. It emphasizes the importance of defining success in a way that aligns with your values and brings you genuine fulfillment.

The Downsides of Extreme Success

This is what nobody tells you about success.

In this video, you’ll learn one trick that could make you more successful than 99% of people. It's not what you think. And even if you nail it, it won't necessarily make you happy. So enjoy the Red Bull, pizza, and... cocaine? No, don't enjoy the cocaine. Just the pizza.

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Thanks for watching.

videos

Videos

3x #1 NYTimes Bestselling Author. World Champion Non-Fuck-Giver.


Mark Manson

How to Get Ahead of 99% of People (Starting Today)

<ul><li>90% are Consumers - They watch, read, scroll and take in endless content </li><li>9% are Contributors - They engage, comment, question and participate </li><li>1% are Creators - They build business, launch brands, start channels which others consume </li></ul>Most people stay in 99% zone their whole lives but magic happens in 1%, its difficult but rewarding 🥇 How to be in 1%? Lets dive into it🔽

90-9-1 RULE

Look at last some pieces of the content you consumed from audio to video to blogs etc. And figure that did you have intention to learn something or it was zombie mode only

1. AUDIT YOUR CONTENT DIET

What's trending is not important, what real problem you can solve is the question? Look into yourself and find what solutions you can pour out for the world for which you have command, that is the right content. It will never bore you out of it because it will be your reflection and not some trendy shadow

2. Find Gaps Not Trends

Just make a video, write up, blog etc. and post it. You will never be 100% ready and it won't be a perfect time ever. Many people are not content creators because there are still shinning it in their heads and waiting for miracle time. Just freaking do it

3. Done is Better Than Perfect

"You don’t have to be great to start, but you have to start to be great."

🚀Leap from lazy consumer to wealthy creator

Be a Content Creator & Not Consumer (90-9-1 Rule) 

Programming is not just about writing code; it involves problem-solving, logical thinking, and a deep understanding of the tools and concepts involved.Many beginners fall into the trap of thinking that programming is simply about memorizing syntax and following tutorials. However, true programming requires a deeper understanding of the underlying principles and the ability to apply them to solve new and unique problems.

Programming vs. Coding

Developing a "programmer's mindset" is crucial for success in programming. This involves the ability to break down problems, think logically, and apply knowledge creatively. This mindset is often overlooked in tutorials and courses, as it's something that can't be explicitly taught. It requires hands-on experience, experimentation, and a willingness to learn from mistakes.

The Importance of a Developer Mindset

Over-reliance on tutorials can hinder the development of a programmer's mindset and lead to "tutorial hell," where individuals struggle to apply their knowledge to real-world problems.While tutorials are helpful for learning the basics, it's crucial to balance them with independent problem-solving and project-based learning. This involves applying learned concepts in new contexts and developing the ability to think critically and creatively.

Escaping Tutorial Hell

Breaking down complex problems into smaller, manageable tasks is a key skill for programmers.This approach makes daunting problems seem more approachable and provides clear starting points for finding solutions. It also helps develop logical thinking and the ability to identify patterns and connections.

Developing Problem-Solving Skills

Explaining concepts in simple terms can help solidify understanding and identify knowledge gaps.The Feynman Technique involves breaking down complex ideas into their fundamental parts and explaining them as if teaching someone else. This process can reveal areas where further study is needed and reinforce understanding.

The Feynman Technique

Failure is an inevitable part of the learning process, and embracing it as a learning opportunity is crucial for growth. Making mistakes and encountering errors can provide valuable insights and help develop resilience and problem-solving skills. Consistent practice and a willingness to learn from setbacks are essential for progress.

Embracing Failure and Persistence

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computerscience

Computer Science

Videos about software or something like that

The Coding Sloth

This is Why Programming Is Hard For you

Learning new things is something we associate more with our passions or hobbies: knitting, swimming, tennis, or an instrument. But it has the capacity to affect your life in much greater ways. In fact, learning new skills represents the ability to change your life and circumstances from top to bottom

<ul><li class="ql-align-justify">Identify the most valuable skills and focus on high-impact learning.</li><li class="ql-align-justify">Learning is about solving real problems, not just consuming information.</li><li class="ql-align-justify">Set clear objectives to avoid aimless study sessions.</li></ul>

Learning with Purpose

<ul><li class="ql-align-justify">Deconstruct large skills into smaller, manageable parts.</li><li class="ql-align-justify">Apply the 80/20 rule—focus on the 20% of subskills that yield 80% of results.</li><li class="ql-align-justify">Master foundational elements before moving to advanced techniques.</li></ul>

Break Skills into Subskills

<ul><li class="ql-align-justify">Engage in focused, purposeful practice rather than mindless repetition.</li><li class="ql-align-justify">Identify weak points and drill them intensively.</li><li class="ql-align-justify">Improvement comes from pushing beyond comfort zones.</li></ul>

Use Deliberate Practice

<ul><li class="ql-align-justify">Learning over time beats cramming—consistency is key.</li><li class="ql-align-justify">Frequent exposure to concepts strengthens long-term retention.</li><li class="ql-align-justify">Use active recall techniques to reinforce memory.</li></ul>

Leverage Spaced Repetition

<ul><li class="ql-align-justify">Switch between related skills to enhance adaptability and problem-solving.</li><li class="ql-align-justify">Mixing learning styles improves cognitive flexibility.</li><li class="ql-align-justify">Avoid rigid, block-style studying; variety keeps engagement high.</li></ul>

Interleave Learning for Mastery

<ul><li class="ql-align-justify">Teaching forces you to clarify concepts and deepen understanding.</li><li class="ql-align-justify">The Feynman Technique: Explain concepts in simple terms to identify gaps.</li><li class="ql-align-justify">Teaching others strengthens retention and transforms passive knowledge into active skills​</li></ul>

Teach to Learn

Peter Hollins’ The Science of Rapid Skill Acquisition explores how to learn efficiently by focusing on deliberate practice, breaking skills into subskills, and using spaced repetition. By prioritizing high-impact learning and teaching to reinforce knowledge, the book provides a structured approach to mastering new skills quickly and effectively​.

Understand yourself and those around you.

psychology

Psychology

Peter Hollins’ The Science of Rapid Skill Acquisition

Our mindsets – the beliefs we hold about our abilities – play a crucial role in shaping our actions and outcomes.﻿ People with a fixed mindset believe their abilities are static and innate. They avoid challenges, give up easily, and feel threatened by the success of others. People with a growth mindset believe their abilities can be developed through dedication and hard work. They embrace challenges, persist in the face of setbacks, and 1 find inspiration in the success of others.

The Power of Mindset

Identifying your own mindset is the first step towards changing it.Dweck provides tools and strategies for recognizing fixed mindset thinking and shifting towards a growth mindset. This involves becoming aware of self-limiting beliefs, challenging negative thoughts, and focusing on effort and learning rather than just outcomes.

Recognizing and Changing Your Mindset

Our mindsets also influence our relationships and how we interact with others. People with a fixed mindset often struggle with criticism and conflict, viewing setbacks as personal attacks. People with a growth mindset see relationships as opportunities for growth and learning, embracing feedback and working collaboratively to overcome challenges.

The Impact of Mindset on Relationships

Cultivating a growth mindset culture in businesses and educational institutions can foster innovation, creativity, and resilience.Dweck explores how organizations can promote a growth mindset environment that encourages risk-taking, values effort and learning, and celebrates both successes and failures as opportunities for growth.

Mindset in Business and Education

Adopting a growth mindset can lead to greater success, resilience, and personal fulfillment in all areas of life.Dweck provides numerous examples of individuals who have achieved remarkable success by embracing a growth mindset. She emphasizes the importance of effort, perseverance, and a willingness to learn from mistakes as key ingredients for achieving one's full potential.

The Path to Success and Fulfillment:

I like this book because it explains how our limited thinking can limit our growth. If you don't try to look at others' perspectives or ideas, you might be on a doomed trajectory!

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

Carol S. Dweck, Ph.D., is one of the world’s leading researchers in the field of motivation and is the Lewis and Virginia Eaton Professor of Psychology at Stanford University. Her research has focused on why people succeed and how to foster success. She has held professorships at Columbia and Harvard Universities, has lectured all over the world, and has been elected to the American Academy of Arts and Sciences. Her scholarly book Self-Theories: Their Role in Motivation, Personality, and Development was named Book of the Year by the World Education Federation. Her work has been featured in such publications as The New Yorker, Time, The New York Times, The Washington Post, and The Boston Globe, and she has appeared on Today and 20/20.

Carol S. Dweck

Mindset

KnowledgeSkillsNetworkResourcesReputation You cannot pour from empty buckets.Knowledge and skill can never be taken away from you. The rest flow on naturally

Teaching solidifies learning. Share 1 idea of socials every day? Learn it, record it then share it.The obligation becomes the social contract you have put in place to share. Give yourself something to loseLoss aversion is a strong psychological tool. We want to hold onto what we haveExplain it simplyResearch thoroughly and then boil it down so simply that a child would understand.Get feedback

2. Create the obligation to teach

Instead work together against a problem.Begin response by identifying commonalities - beliefs, ideas. Gets you on the same pageListen so they feel heard and respond so they feel understood.Make bridges to comprehension through connection

3. Never disagree

You need to show subjectively true evidence to change someone's mind. The most powerful is first person evidence (observed by the senses of the person)If we trust someone's authority on a subject, we are likely to adopt their beliefCreate/identify a local example for the non-believer to see it for themselves (e.g. localised impacts of climate change)Four factors - current evidence + confidence in it- new evidence + confidence in itWe work with confirmation bias, searching for information that confirms our current beliefs

4. You don't choose your beliefs, but you can change them

It is much easier to influence someone if they like the new idea better. Tell them they're good looking, they'll take it onboard.Don't fight the old evidence, instead focus on implanting new evidence and highlight the positive impact this evidence will have on them.Asking someone to explain or analyse the details of their beliefs will cause them to lose conviction and make them easy to sway. Instead of trying to debunk an idea, raise all the benefits of your idea that outweigh their idea.This works for poor self esteem. Get them to explain their limiting belief till they lose conviction

Doing the thing you fear, repeatedly, is the best way to conquer fearStep out of the comfort zone into a space that challenges the limiting belief. Growth zone, achievable - going past it into the panic zone will reinforce and create new negative evidence.Growth happens when you start doing the things you aren't qualified to do.

People love music, not CDs. Make it easier to accessCognitive dissonance is worst when it undermines our identity or threatens us. When your thoughts conflict with your behaviour.Listen, learn, adapt. Don't be rigid and arrogant. Listen to the market.Innovation inherently should look weird, feel unconventional, sound wrong, stupid, illegal. Innovation puts ego, status, identities and jobs at stakeRate of Change is accelerating. Get aheadWhen a friend makes a mistake, the friend remains a friend and the mistake remains a mistake Two conflicting things can be true at the same time

5. Embrace the uncomfortable

Why do I hold these beliefs? Am I avoiding it because I don't understand? Run towards ideas that make you uncomfortable

Are you better off than you were 4 years ago? Instead of "you're worse"Questions illicit thought - an active response.Turn your statement into a Question - instead of please recycle, will you recycle?Needs to be a yes or no question. No room for justification or excusesThe yes needs to bring the responder closer to who they want to be (identity). Personal and social ambitions.Start the question with "will" to imply ownership. Stronger than can/could/would as it implies immediate actionCognitive Dissonance can be used as a tool - remind them of the person they want to be and the path required

Your beliefs create your thoughts, which create feelings and in turn actions which evidence our self story. Think you can do it and then do it.Prove to yourself that you have the mental fortitudeYour thoughts limit your ability.

Cue, response, rewardReplace one if the factors. Remove the cue, change the response or change the rewardBrain associates action with reward. Give it a better action to focus on.The car goes where you look. Focusing on stopping the behaviour acts to reinforce it. Instead focus on the behaviour you want to replace it with (action)Sleep more. You need a stress free baseline and it is hard to function without sleep. Willpower is a muscle that tires. Focus on changing one habit at a time.

8. Never fight a bad habit

If your health goes, so does everything else. Eat well, drink well, exercise lots, sleep lots.Your body needs to last longer than every other thing in your life

9. Prioritise your Health

Pull Marketing - do something slightly crazy and you'll never have to spend on marketing. E.g. the big blue slideEnsure that this absurdity promotes your values. The blue slide silently promoted fun, youth, disruption, innovation.Creates a brand through absurdity. Theseare the aspects your customers will talk about.Tesla has $0 marketing spend, it's all PRIts hard to measure ROI from Absurd marketing, so many avoid the risk.Founders are more fun to work with, open to risk and have more financial control and conviction to brand value vs CEOsMake it illogical, costly, inefficient, nonsensical.

Habituation is the body's ability to block out unimportant informationOur brain gets used to information and eventually tunes it out to be able to deal with new stimulus. Songs tend to drop off at the same speed that they became popularNew things grab our attention but we like things we're familiar with (multiple exposures already) Optimal level of exposure?It's why musicians remix their songs and sample classics.Customers become desensitised to marketing terms e.g. black Friday. Use terminology that is unexpected and unusualTell stories in a non-repetitive and unconventional way

11. Avoid Wallpaper (Don't Be Boring)

Reciprocity - people will help you if they think you've done something for the"If you've ever enjoyed our videos, please subscribe"Promise of a future reward - the bigger the channel gets, the biggest guests we can bring on. Strong marketing calls for love or hatred. You need to use your words and actions to cut through and beat the filter of habituation.

Hate is a signal you're doing something rightMake people feel something. Indifference is not profitable.Bypass the semantic satiation effect by doing something different that cuts through our filtersIf you piss off 80%, the other 20% will love you. Diminishing returns. If something works, it'll become popular and eventually become the norm. Habituation see rule 11. Keep innovating

12. You have to piss people off

A small investment that drastically improves perception.Its cheaper to invest in perception than reality.- make the work stand out. Colour/brightness/timing for visibility- interaction with customers- element of performance "The assessment and final snip after a haircut" - creates the feeling of attention to detailThe peak (best/worst) and the end of the experience are the moments we remember, not an averaging of the experience.Ensure you make the ending memorable and enjoyable/exciting. The finale!Idle unhappiness - busy people are happy, even if it is pointless busyness.

Give them something to do or to distract them while they wait - "preview clips, free appetiser, T Rex game in chrome, watch the car animation on uber"Operational Transparency builds trust. Give arrival time estimates, price breakdowns and quick updates to stay in the good books.Uncertainty Anxiety from lack of comms is worse than the negative outcome. It's not about faster delivery, it's about knowing when the pizza will arrive.Goal Gradient we speed up the closer we get to our goal (perceived goal). Profile completeness bar or coffee loyalty card encourage more customer interaction

Make the process enjoyable. Don't make the trains faster, make the WiFi better so it doesn't feel as longPlacebo makes you feel in control, like a product is working etc - eucalyptus to make tingling feeling in hand soap or an elevator close button that doesn't workMcDonald's self serve Checkout increased sales 10percent - knowing how many orders are ahead of your ticket number, visually seeing photos of products vs just the name, novelty/fun of touchscreen, avoiding shame through the privacy

Webjet slows down the search process to make it seem like it searched more thoroughly even tho it has the info instantly. Red bull makes the drink taste worse so you feel it has a medicinal value, Betty Crocker cakes removed the egg from the premade cake mix to make the home cook feel like they put in more effort.

14. Increased friction can increased perceived value

A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO "This is a must-read for anyone dreaming of doing something audacious." Jay Shetty "Valuable lessons about the importance of following a different and unconventional path to power.” Robert Greene At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence. These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great. The laws are rooted in psychology and behavioral science, in my own experiences, and those of the world's most successful entrepreneurs, entertainers, artists, writers, and athletes, who I’ve interviewed on my podcast. These laws will stand the test of time and will help anyone master their life and unleash their potential, no matter the field. They are the secret sauce to success.

Steven Bartlett

The Diary of a CEO

"You can’t trust your eyes when your imagination is out of focus."

Life can throw some seriously tricky puzzles our way, and figuring them out often feels like untangling a ball of yarn in the dark. That’s where mental models come in—a set of simple yet powerful ideas that act like a flashlight, helping to navigate the confusion, make better decisions, and see things as they truly are. Here are five of these mental shortcuts that not only clarify the big picture but can also reshape how challenges are tackled every day.

A map simplifies reality, but it’s not the real thing. A city map shows streets and landmarks, but it can’t capture the sounds, smells, or energy of the place. Similarly, our beliefs, ideas, and plans are just "maps"—helpful but incomplete.The problem? We often mistake our maps for reality and cling to them, even when life shifts. True growth comes from staying flexible, updating our maps, and adapting. Rigid plans, like unsustainable diets, fail because they ignore life’s complexities. The key is embracing change and being ready to adjust when reality calls for it.

The Map is Not the Territory

The Eisenhower Matrix is a tool to help prioritize tasks. You categorize tasks into four boxes: IMPORTANT and URGENT (Do it NOW!), IMPORTANT but not URGENT (Plan it), URGENT but not IMPORTANT (Delegate), and NEITHER URGENT NOR IMPORTANT (Delete). The matrix forces you to assess whether a task truly matters or if it's just a distraction. By following this simple system, you can focus on what’s essential and avoid wasting time on unnecessary tasks. As Eisenhower said, "What is important is seldom urgent and what is urgent is seldom important."

The Eisenhower Matrix

Occam’s Razor is just a fancy way of saying, "Keep it simple." When faced with two explanations, the simpler one is usually the better choice. William of Ockham’s rule: "It is vain to do with more what can be done with fewer."Overthinking? It’s a time-waster. When you have multiple options, go for the one with fewer assumptions—it’s likely the right one. Simplicity reduces error and bias. Got a problem? Start simple: eat less, move more. Complexity just leads to confusion. Cut through the noise, make faster, clearer decisions. As Da Vinci said, "Simplicity is the ultimate sophistication."

Occam’s Razor

The margin of safety is all about planning for the unexpected and leaving room for error. Think of it as a buffer—if you need an hour, give yourself 90 minutes. That extra time reduces stress and helps avoid failure.Life’s unpredictable, and a margin of safety keeps you prepared. In investing, if you think a stock is worth $100, you wouldn’t buy it at $99. Instead, you wait for it to drop to $70. That extra $30? That’s your cushion. Warren Buffett sums it up: "Margin of Safety" is the key to sound investment. Whether it’s time, money, or anything else, it’s your safeguard against trouble.

Margin of Safety

Ever heard the phrase, “What goes up must come down”? That’s regression to the mean in action. It’s a fancy way of saying life naturally balances itself out—highs and lows won’t last forever. A winning streak will eventually end, and a bad day? It’ll pass, too.Imagine you have one of those super-productive days where everything gets done. Don’t beat yourself up if tomorrow doesn’t feel as magical—that’s just balance doing its thing. Instead of overreacting to extremes, embrace the ebb and flow. Life’s fluctuations are natural. Stay grounded, trust the process, and let balance do its thing!

Regression to the Mean

The article is for anyone looking to simplify their approach to life, make smarter decisions, and reduce overthinking by applying practical, time-tested mental frameworks.

timemanagement

Time Management

Think Like a Pro: 5 Mental Models That Simplify Life

Growth happens outside your comfort zone. Spartan Up! emphasizes that true strength comes from pushing through physical and mental challenges, not avoiding them.

Discomfort is Your Greatest Teacher 🔥

Success is built on discipline, not motivation. Make self-discipline a daily practice by committing to routines that challenge you and build resilience.

The Spartan Mindset: Discipline Over Excuses 🛡️

De Sena advocates for constant physical and mental challenges. Whether it’s running in the rain, fasting, or waking up early, conditioning yourself to hardship makes you unstoppable.

Challenge Yourself Every Day 🏋️‍♂️

There will never be a perfect time to start. Take action now, whether it’s fitness, business, or personal growth. The best way to prepare is to begin.

Stop Waiting for the “Right” Moment ⏳

Spartans trained daily to be the best. If you want success, wealth, or mastery, you must put in the work—there are no shortcuts.

Strength is Earned, Not Given 🏋️

Nothing worth having comes easy. Every hardship, failure, and obstacle strengthens your character and brings you closer to your goals.

Success is Earned Through Pain 💯

Your body fuels your performance. Eat clean, nutritious, and simple foods that enhance your endurance and strength rather than seeking comfort in unhealthy choices.

Adopt a Spartan Diet: Simplicity & Functionality 🥗

You don’t need to be the strongest person in the room—you need to be the most mentally tough. The ability to endure hardship and keep moving forward is what separates winners from quitters.

Mental Toughness Trumps Physical Strength 🧠

Spartans don’t complain; they find solutions. Eliminate self-imposed limitations and refuse to make excuses for why you "can’t" do something.

Commit to a No-Excuses Lifestyle ❌

Learn how to develop resilience, push past limits, and embrace discomfort to achieve your greatest potential with lessons from the Spartan Race founder, Joe De Sena.

Twenty-six point two miles isn't enough anymore. Obstacle course racing, which combines the endurance challenges of a marathon with the mind-bending rigors of overcoming obstacles along the way, is taking the world by storm. At the center of this phenomenon is Joe De Sena, the driving force behind the enormously popular Spartan Race. De Sena offers a simple philosophy: commit to a goal, put in the work, and get it done. From that philosophy, as played out first in his own life and now for millions across trails, through mud, and up mountainsides, Spartan Race was born. Now in Spartan Up! De Sena gives you a life strategy guide that takes you out of your comfort zone and into a combat zone. As he breaks down obstacles from his many races, detailing how each parallels real life experiences, you will learn how to: - conquer your greatest obstacle--your will - embrace your greatest friend--discipline - make limitations vanish and establish a new normal - achieve the ultimate: obstacle immunity Other events breed sheep; Spartan Race breeds wolves. Filled with unforgettable stories of Spartan racers as well as hard-won truths learned along the course, Spartan Up! will help anyone reach their full potential--in life, business, relationships, indeed anything one sets out to do. It is the blueprint that takes you right past Go to your finish line.

Spartan Up!

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